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Bettering People. Bettering Processes.

Who We Are

Founded in 2014 by Dr. Carl Jefferson, TPP enhances organizational performance through research-backed strategies. We provide tailored solutions, including leadership consulting, coaching, training, talent engagement, and community-focused initiatives. Our proven Performance Principles help individuals, teams, and leaders bridge gaps, build competencies, and achieve strategic goals.

How We Serve

At Performance Principles, we take a vested interest in the success of your organization and the performance of its people. Our team of credentialed experts serve as your trusted advisors, organizational facilitators, gap closers, and strategists. We steward superior performance using assessments, activity planning, and accountability.

STRATEGIC

PLANNING

PEOPLE 
DEVELOPMENT

We develop new or existing leadership using assessment, goal setting, and coaching to cultivate skills in areas such as curiosity, conflict resolution, managing people, executive presence, and communication.

TRAINING & LEARNING SOLUTIONS

Accelerate your performance capabilities with our customized learning solutions: instructional systems design, competency based training and psychometric assessments.

STRATEGIC
PLANNING

Success begins with a plan! Refine your organization's mission, vision and  performance targets with our exclusive Performance Principles heuristic approach to activate sustainable growth and success.

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CHANGE MANAGEMENT
& TRANSITION

Our approach to change management begins with our four disciplines to close gaps. Next we organize and facilitate a taskforce to implement and communicate changes for success.

TALENT
ENGAGEMENT

We support clients in building connections, values and behaviors of dignity and respect for all people as a sustainable organization, campaign, and strategic priority to foster commitment. 

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PROCESS
IMPROVEMENT

What currently prevents your business from operating at peak performance? We start by identifying obstacles then suggest improvements for workflow and process management applying Lean, Kaizen, and Six Sigma principles.

Brian Chaney, President & CEO, TACG Solutions

“Carl, high praise for you and your team of professional coaches and consultants! Thanks to you we are better positioned to lead with curiosity and courage!” 

Our Clients

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Ready to get started?

Our team of experts are ready to help your organization succeed. 

Contact us today.

BOOK A CONSULTATION

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1732 Pryor Road, Suite 808

Atlanta, GA 30315

​Phone: (770) 880-3020

​SBA 8(a)

HUB Zone Certified Small Business 

DUNS: 079212055

NAICS Codes: 541611, 541612, 541618,

611430, 611699, 624310''

 

 

HCaTS Contract Number: 47QREB21D0009

UEI: F7E8GLSENJW3

CAGE: 71GC9

© 2025 Performance Principles

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